BURTON-UPON-TRENT, England -- For once, its not what Lionel Messi is doing with his feet thats creating a stir.After dyeing his hair peroxide blond, the Barcelona forward will stand out even more in matches.The 29-year-old Argentine revealed the new hairdo, covering previously dark locks, at the Spanish champions pre-season training camp in England.Defender Aleix Vidal seemed bemused to be asked about Messis hair on Wednesday, saying hes free to do whatever he wants. Im not bothered -- hes the best.Messi isnt a trendsetter with his hair.In recent months, James Rodriguez (Real Madrid), Samir Nasri (Manchester City), Aaron Ramsey (Arsenal) and Marouane Fellaini (Manchester United) have gone blond.Going back into the last century, Romanias entire 1998 World Cup team showed up for a game all sporting blond manes.Marcus Walden Red Sox Jersey . 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Drew Pomeranz Red Sox Jersey . -- Edmontons Val Sweeting is two wins away from a trip to Winnipeg to play in Canadas Road of the Rings in December.The opening tee shot of The Open will be shown live for the first time as part of Sky Sports round-the-clock coverage of golfs pre-eminent Major.Sky Sports will dedicate an entire channel to the Championship, offering 10 days of programming including live coverage of all four days play and practice rounds, evening highlights of each days play plus a host of documentaries and shows exploring the unique allure of The Open.The channel launches on July 11, when Sky Sports 1 HD becomes Sky Sports The Open. Skys live coverage of The 145th Open at Royal Troon will begin on July 14, ahead of the opening tee shot at 6.35am which will be shown live for the first time on television in the UK and Ireland. The Championship continues until July 17. Sky Sports managing director Barney Francis said: The Open is the pre-eminent golf Major and Sky Sports will offer the Championship the coverage it deserves. With all four Majors and the Ryder Cup in 2016, theres never been more golf on Sky Sports With a dedicated channel, we will offer viewers the complete story live from Royal Troon, from the opening tee shot to the final putt. Were excited and honoured to be covering the event and cant wait for it to begin.R&A chief executive Martin Slumbers said: The Open is a true celebration of world-class sport. We are delighted with the comprehensive and innovative coverage that Sky Sports will deliver from the build-up to the Championship at Royal Troon through to the crowning of the Champion Golfer of the Year. Royal Troon last hosted the Open Championship in 2004 The Open holds a special place in the hearts of sports fans who appreciate the unrelenting challenge that is presented to the worlds best players, and we know that Sky Sports will broadcast the Championship with great insight and expertise.ddddddddddddCoverage will feature commentary and analysis from some of the biggest names in golf including Paul McGinley, Butch Harmon and Colin Montgomerie. Sky Sports award-winning golf production team will utilise some of the latest broadcast technology, including virtual analysis of the course and selected player swings. Zach Johnson claimed the Claret Jug in a three-man play-off last year Skys coverage of The Open will be a highlight of another unmissable summer of sport on Sky Sports, which includes live England Test cricket against Sri Lanka and Pakistan, every Formula 1 Grand Prix, including Silverstone, and Englands rugby union tour of Australia. Then in August, there will be 126 live Premier League games, with more top picks and Friday night matches for the first time,This year, Sky Sports is the only place to watch all four Majors and the Ryder Cup. The full schedule is available to those that subscribe to Sky Sports and to non-subscribers through online streaming service NOW TV, available on 60 devices, which offers access to seven Sky Sports channels for £6.99 a day or through a week pass at £10.99. The clubhouse at Royal Troon Golf Club On the same day that Sky Sports The Open launches, Sky Sports channel numbers will change, with Sky Sports News HQ moving to Sky electronic programme guide (EPG) number 406, with Sky Sports 1 becoming 401.Sky Sports channel listings from July 11401 - Sky Sports 1 (Sky Sports The Open)402 - Sky Sports 2403 - Sky Sports 3404 - Sky Sports 4405 - Sky Sports 5406 - Sky Sports News HQ407 - Sky Sports F1Watch the Open throughout the week from July 11-17 live on Sky Sports - your home of golfAlso See:Open Championship newsAll four majors live on SkyRecap: Johnsons 2015 victoryGolf live on Sky Sports 4 ' ' '