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Why is somebody wanting your product, solution, or opportunity? Find out why, and learn how to give them what they want now!
I wrote a book recently that was titled "Why Start Your Own On-Line Business" that focused on the "[Why] start" profit principles and sent it to my opt in list Custom AC Milan Jerseys , and sold a few copies.
And I said to myself "I am disappointed with the overall results, the conversion rate was really ok, some people might say, but ?.
So you asked -
"[Why?] were you disappointed?"
"[Why?] was your list not more responsive?"
Then you finally asked ?.
"[Why?] did you not follow your own advice that you wrote in your book ?"
Second Ask : Why is somebody attracted to your specific offer?
Then Ask: Why is somebody wanting your product, solution, or opportunity?
Finally the light bulb went on when ?.!
You said, " You sent an offer for a book with a title "Why Start Your Own On-Line Business' to people on your list who were attracted to you in the first place AC Milan Jerseys For Sale , because you write about creating profits online, not specifically about starting a business. Most of them already have a business of some sort online anyway"
Duh!! I felt like a rookie again?.my headline did not attract the people I was most interested in communicating with?.my own list of business builders.
So even though the book really is a step by step guide to creating profits online for people who are already business builders or product users in the internet marketing niche like myself, I had made a critical mistake. Yes the content of book would certainly have helped those people thinking about starting an online business, but?.
I realized I had crafted a book title that would most likely appeal to people who may not already have an online business Cheap AC Milan Jerseys , and sent it to a list of people that are already in the internet marketing business, in some way or other
You were right when you said "Read your own book again, you know that to attract people either to your initial ad copy, or even more importantly to your existing list you must ALWAYS pay special attention to the sales copy headline or subject line in your emails."
I had made a mistake Cheap Xabi Alonso Jersey , and not taken enough time to make sure my title was correct for the target audience.
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