Clan-Members » The company's paper publicati

I recently carried out a web-site review for a solid and successful company. It had followed most of the ?rules? for getting high traffic Cheap Jordan Retro Shoes , but had somehow missed the mark. I suspect that a large number of visitors found the site unconvincing, uninspiring and unmemorable. The site certainly did little to enhance the company's otherwise very high reputation. I quickly spotted the problem, but it took me a while to figure out the underlying cause.


The problem itself was really very simple. Each page was fine on its own, but the site as a whole was not coherent. Some pages had long paragraphs while others were written in bullet points. Sentences varied hugely in length and complexity. Key staff were profiled by some departments, but not by others. Even key branding language varied, including, believe it or not, the name of the company!


The root of the problem was somewhere in the overall co-ordination of the site. The obvious conclusion was that whoever was in charge was not sufficiently skilled as an editor. But that was not enough. Why were senior executives not dealing with it?


The company's paper publications were excellent, with attention to detail and a common style across the range from annual reports and press releases to marketing materials and recruitment leaflets. Each department's copy passed through the hands of a small editorial team who corrected and improved the language and transformed it into a coherent company style. Beyond this Cheap Air Jord
Jerseys Free Shipping