PHILADELPHIA -- Just as they hoped they would, Henrik Lundqvist and the Rangers bounced back from a dismal performance.Matt Puempel scored in his first game with the Rangers, and Henrik Lundqvist made 40 saves to help New York defeat the Philadelphia Flyers 3-2 on Friday.Derek Stepan and Kevin Hayes also netted goals for the Rangers, who rebounded from Wednesdays 6-1 home drubbing against Pittsburgh. Lundqvist was lifted after allowing four goals on seven shots in the second period of that one, but he responded with a strong performance against the Flyers to improve to 32-13-4 in his career against Philadelphia.You just regroup and everybody tried to hold everybody accountable to play their absolute best, Lundqvist said. When we dont play that well, we want to come back with a better performance. Thats what we were looking for.It was a good game for us and a good game for me.Shayne Gostibehere and Chris VandeVelde scored in the third period for Philadelphia, which threatened throughout the final period. The Flyers opened a three-game homestand with a third loss in the last four games.Stepan gave New York a 1-0 lead in the first period when he beat Steve Mason with a wrist shot from the slot. J.T. Miller set up the goal with an assist from behind the net after a turnover by Philadelphias Scott Laughton, playing in his second game since being recalled from Lehigh Valley of the AHL.Youre not going to have your `A stuff every night, and the next game is so important, Stepan said.Stepan has 28 points (nine goals, 19 assists) in 30 career games vs. Philadelphia.Puempel, claimed off waivers from Ottawa on Monday, gave the Rangers a 2-0 advantage 1:34 later with his first goal of the season.Good for the kid, Rangers coach Alain Vigneault said. Its got to help his confidence and it was without a doubt helpful for our team.A 2011 first-round pick of the Senators, Puempel went without a point in 13 games with Ottawa this season and had just four goals and two assists in 52 career games. But he showed a deft scoring touch when he skated past Philadelphias Andrew MacDonald, settled a bouncing backhand pass from Jimmy Vesey and buried the puck past Mason from close range.Unbelievable, he said. I couldnt be happier right now.The first period featured a pair of fights and physical play that is typical of the rivalry.Philadelphias Travis Konecny took on Brandon Pirri after Pirri boarded Brandon Manning. Konecny drew an instigation minor in addition to a fighting major to erase a Flyers power-play opportunity.Chris Kreider got the better of Manning in a fight with 1.8 seconds left in the period.Hayes extended New Yorks lead to 3-0 in the second period after another bad Philadelphia turnover in its zone. Mark Streit sent the puck from behind the net to the blue line right on the stick of New Yorks Nick Holden. Holden passed to a wide-open Hayes in the slot, and Hayes re-directed the puck over Masons left shoulder for his 10th goal of the season.We have to get them out of our game, Flyers coach Dave Hakstol said of the turnovers.VandeVelde got the Flyers on the board early in the third period. MacDonald sent the puck in front and it caromed off VandeVeldes skate past Lundqvist. The play was reviewed but officials allowed the goal.Gostisbeheres slap shot from the slot with 2:04 left made it 3-2. But Philadelphia couldnt get anything else past Lundqvist.One of his best saves came midway through the second period when he used his mask to deny Claude Giroux from close range on a 2-on-1 break.He played an incredible game, Stepan said of Lundqvist.Game notes Laughton is replacing Sean Couturier, who is out four to six weeks with a lower body injury after being hurt in Tuesdays game at Florida. . The Rangers went ahead in the all-time series that has been played 340 times. New York has 152 wins to Philadelphias 151. There have been 37 ties. Friday was the first of four meetings between the teams. . Giroux hasnt scored a goal in seven straight games.UP NEXTRangers: Host Ottawa on Sunday night.Flyers: Host Calgary on Sunday night. Jamal Crawford Jersey . Denis Coderre, the former federal MP who was elected mayor on Nov. 3, has drawn the ire of some Montreal Canadiens. During last nights game he tweeted: "Hello? 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It was a victory that ended a decade of frustration for Parker and a talented French generation, which lost the final against Spain two years ago and took bronze in 2005. BIRMINGHAM, Ala. - The Southeastern Conference (SEC) is launching its first branding campaign in collaboration with The Richards Group, the SECs agency of record. It Just Means More, a 60-second video, will air nationwide during SEC games, starting Thursday, Sept. 1, when the college football season kicks off.Its a common theme that the SEC is well known for athletic success but there is so much more to the story of our conference, said Greg Sankey, SEC Commissioner. Through our work with the Richards Group we will show the other side of the SEC - one of history, legacy and an overall positive impact on our people, our communities, our state and our nation.The new 60-second spot is the culmination of an 11-day road trip spent gathering shots throughout SEC Country, featuring old barns, old cemeteries and even older libraries. From a small town square in Savannah, GA, to a chartered fishing boat in Orange Beach, AL, the campaign highlights what it truly means to be part of the SEC.The spot is the introduction of an integrated marketing campaign that will also feature print and radio advertising, in-stadium messaging and a social media strategy. While the 60-second spot will air in games involving SEC teams on most ESPN platforms and CBS the first weekend of the season, 30-second versions will air during some ESPN games that originate from neutral sites.Imagine telling the story of the mighty Southeastern Conference, the unquestioned king of college football, without ever mentioning or focusing on a single SEC football player or coach, said Bill Milkereit, brand creative and writer at The Richards Group. We set out to break all the rules of conventional and formulaic conference advertising. We went to great lengths to dig deeper than the clichés and be supremely authentic with respect to SEC tradition, passion and culture.Over 2,900 miles were travelled by van to capture the genuine stories of the SEC.dddddddddddd. Stories and iconic scenery from each of the 14 universities in the conference are represented in the new work. The famous Toomers Corner at Auburn. The iconic barn off Georgia State Route 15. There are stories of Florida-alumni surgeons who are father and son, three generations of Alabama graduates, a newborn Vanderbilt fan and even a double-majoring graduate student at the University of South Carolina.The story of the SEC is told through the parents of a world-renowned Arkansas athlete, the uniqueness of Big Blue Madness and iconic landmarks on the Missouri campus on graduation day. It is seen in the togetherness of a massive LSU student section and the comparable enthusiasm of a single listener to a dramatic Mississippi State radio call against the backdrop of the Mississippi River.It is seen in the celebration of traditions like Locking the Vaught at Ole Miss, Reveille leading Texas A&M onto the field and the reverence paid to Rocky Top by an enthusiastic gathering of Tennessee followers. All of these stories tie together to support the belief that in the SEC, It Just Means More.To help tell the stories and guide the viewers through the SEC, actress Wynn Everett was identified from among more than a thousand applicants nationwide to be the on-screen ambassador for the campaign. Everett brings deep SEC ties to the role as a graduate of Auburn University and family connections at Vanderbilt, Georgia and Alabama. A native of Georgia who lives in Los Angeles, she has appeared in television and films such as Charlie Wilsons War, HBOs The Newsroom, Lumen for TNT, Showtimes House of Lies, ABCs Greys Anatomy, Mind Games and most recently Marvels Agent Carter. ' ' '