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Formula One is on the verge of a multi-billion dollar takeover by John Malones Liberty Group, with a two-stage $8.5 billion deal expected to get underway on Tuesday.While Liberty and Malone have been linked with the purchase of an F1 stake -- controlling or otherwise -- since February 2014, on-going talks have reached a satisfactory conclusion, according to F1 supremo Bernie Ecclestone.Speaking to reporters in the Monza paddock, the 85-year-old F1 czar was confident that the sports new owners would not affect his own position. I will do what I have always done, Auto Motor und Sport quoted Ecclestone as saying. What role I play is my decision.In the immediate future, there is no reason to expect much change in direction for F1. But the paddock rumour mill suggests that any guarantees of Ecclestones position remain in place for only the first tranche of the $8.5 billion handover; once the deal has been completed in full it is entirely possible that the man who turned Formula One into a billion-dollar business will find himself in a role more sinecure than senior.So what does the future hold for Formula One under its new owners?First and foremost, expect to see better marketing of F1 in the United States, home to Malones businesses and fortune. As the owner of a multimedia group that includes cable services provision, internet access, and direct-to-consumer sales, Malone is in a unique position when it comes to exploiting his existing businesses to maximise the value of his latest investment.And America is not the only market in which Malones companies hold sway: Liberty Media may be headquartered in Colorado, but through sister company Liberty Global and a 29 per cent stake in Discovery Communications, Malone is also a key media influencer on an international level.Historically, Malones purchases have increased in value after his acquisitions; the American businessman has targeted businesses with unrealised potential and added value before off-loading his stake for a profit. But Malone is no short-term operator: in the early 1990s he spotted the opportunities in digital cable services, and over the course of the following decade his businesses expanded into content creation as well as service delivery.While any $8.5 billion deal has to be seen as something of a gamble given the sums involved -- not forgetting that F1 has no guaranteed longevity beyond the 2020 expiry of the current round of Memoranda of Understanding that replaced the Concorde Agreement -- Malone would not be on the verge of doing the F1 deal had he not spotted opportunities for growth and profit within the sport.Perhaps the most obvious area for expansion is that of general marketing and promotion. The Formula One Group lacks a centralised marketing department, and the bulk of event promotion is done by individual host circuits as they attempt to drum up ticket sales in an attempt to claw back the cost of hosting a race.There is no centralised cohesive effort to ensure that Formula One remains in the public imagination long after the F1 circus has left town, and little is done to create public anticipation in the run-up. Where such promotional events do take place, it is largely at the behest of individual teams and sponsors: Shell held a Sebastian Vettel fan event before the German Grand Prix in Hockenheim, while Petronas traditionally make the Mercedes drivers sing for their suppers at the twin towers in downtown Kuala Lumpur.If F1s new stakeholders want to get a return on their investment, they have to make the sport more profitable. The most obvious way to do so is to increase the size of the sports fanbase, both those watching at home and those attending grands prix in person.Bringing the sport back to terrestrial television is one way to improve the home audience, but as Malone is a man who made his millions off the back of the subscription TV explosion, it is unlikely that we will see the sport back on free-to-air channels at his behest. Instead it is in his interests to improve the general promotion of the sport so that those not currently interested in Formula One choose to pay their hard-earned cash to check it out, either in person or by subscribing to a service that airs it (preferably one owned by Malone, naturally).In America there is a fine tradition of selling both sport and show as separate entities. Millions of people with little-to-no interest in American football will tune into the Super Bowl for the infamous half-time show. Even high school sports use the lure of cheerleaders to entice the uninterested into the bleachers.This year the Circuit of the Americas provided a perfect example of using the show to boost the sport: COTA secured Taylor Swifts only concert of the year for their Saturday night post-qualifying entertainment, meaning that any tween within reach of Texas who wants to see her play live will need to fork out for a three-day race ticket whether or not they know what F1 is. It may not lead to packed grandstands once the tweens have left on Sunday, but the strong ticket sales have provided a boost to COTAs hopes of a long-term future.Expect to see similar -- and centralised -- efforts to promote the sport when Liberty Media take over. Drivers will be expected to do their part to drum up interest, with high-profile TV appearances in target markets, showcar stunts straight out of the Red Bull Guide to Self-Promotion, and a calendar designed in such a way that it becomes physically and geographically possible to use the sports stars to sell the spectacle. Nike Tanjun Mujer Gris . They were putting most of their energy into a record-setting offensive display. Nike Cortez Ultra Moire Summit Blanco/Negro . Despite the cost, effort and an improved steroid test, its possible that very few -- if any -- positives will be detected, Dr. Richard Budgett told The Associated Press in an interview. "We just dont know what the results from Torino will be," Budgett said. http://www.siyaguna.com/nike-cortez-ultra-moire-baratas-zapatillas-negro-blanco.html . Ryan Garbutt had a goal and two assists as Dallas snapped a six-game losing streak with a 5-2 victory over the Edmonton Oilers on Tuesday night. Nike Vapormax Comme Des Garcons .S. hockey team after paying his dues as an NHL general manager for more than three decades and giving up a lot of his free time to help USA Hockey. Nike Cortez Ultra Moire Blanco/Azul/Varsity Rojas . Q: Team Canada announces their Olympic roster three weeks from today. Who is general manager Steve Yzerman watching? LeBrun: Over the last 48 hours, hes taken in the home-and-home between the Dallas Stars and Colorado Avalanche with Jamie Benn and Matt Duchene being the obvious targets. The ability to adapt quickly to unfamiliar conditions was crucial to New Zealands victory in the first Test over Zimbabwe, according to coach Mike Hesson. He praised Neil Wagner and BJ Watling for assessing the Bulawayo surface, which did not offer much pace or bounce but grew abrasive as the game went on, and working out how to succeed on it.Wagners career-best 6 for 41 was headlined by his short-ball barrage, an unusual sight at Queens, where most seamers stick to simple plans and wait for a mistake. But Wagner bent his back and attacked Zimbabwes line-up in the first innings and the early parts of the second, before adjusting his strategy and searching for reverse-swing as the ball aged.Although his second-innings returns were a third of his first innings, it showed his dual use as a wicket-taker, with both new and old ball, something that has come with being more certain of his game.When he came up three or four years ago he was excited and keen to make an impression. He probably didnt stick to his gameplan for too long but hes a lot more experienced now and hes certainly got the confidence of the captain, Hesson said. Hes able to change his game, as we saw. He can swing the new ball if hes given it. He can certainly reverse the old one and we know he can bowl bumpers. Especially on unresponsive surfaces, hes a good bowler.Equally good but less celebrated was Watling, whose century did not get the same attention as Tom Lathams or Ross Taylors, perhaps because it came after theirs. Watlings was the fastest of the three hundreds and ensured the game did not drift at a time when Zimbabwes wearing bowlers were focused on containing. Watling tired them out even more, pierced the gaps and rotated strike with intent.He is incredibly perceptive. He is one of the few players that can adapt technique mid-game, Hesson said.ddddddddddddHe makes subtle changes to his grip. He is a very talented and very hard-working cricketer.Some conversations around the match spoke of Watling being the best wicket-keeper batsman in Test cricket at the moment, a label Hesson would not mind endorsing. His keeping in very tough conditions, in the subcontinent, in England, has been exceptional for us. He often bats with the tail and he has an ability to eke out as many runs as possible. Were not going to trade him for anyone, Hesson said.Overall, Hesson assessed New Zealands performance as very thorough, with both batsmen and bowlers executing the patience plan as intended. We talked about playing the long game. We did that. We also showed how important the new ball was. We can be a little bit impatient with the ball at times but I am clutching to find some work-ons. Before hand, we said 20 wickets would be tough to take so were pleased that we did it.New Zealand will have Monday off before spending a night at Heath Streaks farm outside Bulawayo and will then return to training on Thursday in preparation for the second Test which starts on Saturday. Doubtless, they will be eyeing a clean sweep in Zimbabwe before moving on to South Africa, where they will face a tougher challenge in their bid to keep climbing the rankings.These two series are a chance for us as a group to gain some of the ground that we lost a few months ago against Australia, Hesson said. We had gone eight series without a loss before we faced them at home and away. Before that, we had gained a lot of ground and then we lost some. ' ' '