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Case In Point: Getting 24% ROI On Email Campaigns Marketing Articles | May 21 Cheap Custom College Jerseys , 2002
by Karon Thackston ? 2002http:www.ktamarketing So often we hear of individuals who get exceptional returns-on-investment from their advertising campaigns. However, what we don?t often hear are t...


by Karon Thackston ? 2002
http:www.ktamarketing

So often we hear of individuals who get exceptional returns-on-investment from their advertising campaigns. However, what we don?t often hear are the intimate details of how these people work their strategies. Marketer Diane Hughes has agreed to give us the nitty gritty of her latest solo ad project, including how she consistently earns 24% in profits.

KARON: Hi Diane! Thanks for letting me bend your ear a bit.

DIANE: No problem, Karon. Anytime :)

KARON: This last promotion paid off immediately for you. I know Cheap College Jerseys , because you emailed me right after its launch to tell me what wonderful success you?d had. Let me ask you about what you did, OK?

DIANE: Sure! What would you like to know?

KARON: What product were you promoting?

DIANE: MarketersDream. It offers guaranteed traffic (and let me say that it is truly targeted) for Web sites.

KARON: Sounds very interesting! So, was this an initial launch?

DIANE: Yes.

KARON: And what audience were you trying to reach?

DIANE: Online business owners and entrepreneurs who have productsservices for sale.

KARON: What mediums did you choose to reach this audience?

DIANE: Only ezine solo ads. That?s it!

KARON: How could you be sure you would reach those you wanted to reach?

DIANE: Prior use -- I have my small "secret" list of proven lists .... plus my own. :o)

KARON: Now, I can?t let you get away with that, Diane! Come on? fess up!

DIANE: OK Cheap Jerseys China Free Shipping , OK ... I will divulge a couple --- can't reveal all my secrets, though. :o)

My own newsletter:
http:www.ProBizTips

Kris Stringer's EzineHits
http:www.ezinehitsad-rates.htm

Bob Silber's Web Head Central News
http:www.whcnewsezineads

KARON: And these work for you over and over again?

DIANE: Oh yes!!

KARON: How many ads did you run?

DIANE: Nine total.

KARON: What total circulation did you reach?

DIANE: Over 200,000.

KARON: And how much did the total campaign cost you?

DIANE: The total cost of all ezine solos was approximately $900.

KARON: That?s a pretty hefty sum, Diane! You must have been very sure this would work.

DIANE: Well, it has worked before on other products over and over again Cheap Jerseys China Wholesale , so I had no doubts that it would pull for me again.

KARON: OK? we have the general info, but now let?s get to the ?how? and ?why? questions. How did you track the results?

DIANE: I used a Lightning Track script.

NOTE: This is a heavy-duty script that requires some high-end system requirements. If you do not have the programming experience to use Lightning Track, you might also do a search on your favorite engine for ?free ad tracking system? or the like.

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